Steve is responsible for products, which means all of the Creative Cloud video applications. Steve is on a team of three people who oversee Adobe’s video products, services and partners. Painting the strategy of what we're doing and what we're trying to accomplish as a business. Steve Forde is the Group Product Manager - Products, Professional Video and Audio. That’s because Adobe is committed to video professionals they are the lifeblood of Adobe’s innovation and prioritization. The content of his presentation was under NDA, but here’s a spoiler summary anyway: there won’t be an “Adobe Premiere Pro X” anytime soon. In a closing keynote titled “A Look to the Future”, Steve Forde shared Adobe’s vision for Premiere Pro CC, and its integration with other Creative Cloud video and audio tools. This interview took place on Day 3 of Adobe Video World 2016, also known as “Adobe Day” because the entire day is hosted by Adobe product managers, designers and engineers.
In the wake of the Creative Cloud 2017 release, Adobe’s Steve Forde assures Premiere Pro CC users that Adobe is steadfastly sold out for video professionals. Like modern rock n’ roll, technology is making it easy for post-production software manufacturers to “sell out” by prioritizing consumer accessibility over professional functionality. In a post Final Cut Pro 7 world, video editors are concerned about the integrity and longevity of their editing software.
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